I developed the concept Saba Sping to launch a sampling strategy for Saba’s new compact tampons during spring in Acapulco, one of Mexico’s most popular holiday destinations. Besides handing out 60.000 samples, I created an experience to generate brand awareness and a memorable experience for consumers on the beach and venues including malls and restaurants along with a social media strategy to increase the brand’s online presence. This campaign was so successful that it was replicated for the next following four years, adding upgrades with every edition.