School shootings have nearly tripled in the past three years, and traditional security measures keep falling short. But safety dog teams? They don’t just detect threats, they prevent them. Zebra K9’s highly trained dogs sniff out hidden weapons while providing critical emotional support for students and staff. As the lead Creative Copywriter at a well-established Detroit Agency, I stepped in to amplify their impact, crafting a powerful communications strategy that turned awareness into action. Through media relations, brand advocacy, and real-world success stories, we positioned Zebra K9 as the premier provider of safety dog teams in Michigan. The result? Nearly 50 schools across seven districts now have canine teams on campus, with zero major incidents reported. Over 100 media stories and direct outreach to 1,000+ school superintendents have paved the way for a national movement—because school safety shouldn’t be a hope. It should be a standard.