Landaal Packaging Systems had the history, the expertise, the drive, but their brand was stuck in yesterday. Inconsistent messaging, an outdated look, and a struggle to break into new markets held them back. As the lead Creative Copywriter at a well-established Detroit Agency, I helped redefine their entire brand identity. I dug deep, uncovering their true story, sharpening their message, and crafting a bold new identity that honors their legacy while pushing them forward. A logo with staying power. Photography and video that don’t just show products—they tell a story. A website that doesn’t just inform—it pulls you in. The result? A brand that stands shoulder to shoulder with national competitors, won awards and proved that Landaal isn’t just in the game, they’re shaping the future of it.